As you may be aware this site is fully funded by Winnings! and advertising. The Winnings is the easier part, however there is no guarantee week in week out that our winnings will be big enough to cover costs. Which is why we use the old fashioned low risk method of advertising.
Advertising is great, but it only works if you have people to advertise to. So we have a steady stream of catchy ads which we float around Facebook, Twitter & Instagram to let more and more punters know about are amazing web site.
Of course, the best ads are recommendations from current FiC fans so go on, do us a favour, let everyone in the pub, everyone at the game & everyone at work know about Football in Cider. Actually, if you do, let us know also, we will make a note of so when we're the biggest tipping site in the universe we will be able to thank you.
Okay, so here are the latest pictures......
We're starting off with an amazing picture. There's a touch of resemblance to the Aids adverts from the 90's in the UK- Don't Die of Ignorance. We're not trying to be controversial and compare our site to anything as drastic, painful or sensitive as aids, we are simply trying to appeal to those that grew up in these times: Middle aged men and women who now might be able to enjoy making the game a bit more interesting by having a quick flutter.
The "FiC Knows" is classic! Obviously it catches your attention due to its similarity to "Fuck knows" but semantically it says everything about our website in 2 words!! FiC Knows. Yes, we do! We know which collection of bets will make money. This could very possibly become our slogan?
And then the final sentence "Ignorance is no excuse": Or is it the final sentence. Readers could easilly combine it with the FiC Knows to read: "Fic knows ignorance is no excuse" which is also very apt for our site. The ambiguity is, hopefully, intriguing.
Th last point to made on this ad and specifically the last line "Ignorance is no excuse" is that we firmly belive it. Ignorance is no excuse. Betting blind is stupid. Why is it we get a hunch that a team will win and feel too lazy to look up their form for example. Okay many of you do, but many many more don't! We genuinley like to think That FiC is about making it quick, easy & simple to make an informed choice before making a bet. There's another slogan! "FiC - Quick, Easy & Simple Betting Choices" Needs work, but it's a start.
The patio ad is far less complex. We think it looks good. THe guy in it could easily be you or me. Every man loves a patio, especially one with kind of a secret pond under it.
The "Just click the link" is aiming at so many 40 year old men that aren't computer savvy. We are constantly amazed how many middle aged men will not use facebook, twitter and the likes and treat their browser like it's their mothers underwear! Unfortunately for us this is a large component of who we appeal to yet trying to get that horse to the water is as easy as herding castrated 3 legged goat into a curry factory on a bank holiday! And then they've got to drink it!!
Just click it! It's good for you!!!!!!!!!
This is one we can't explain. And that's the point. Almost certainly this one will get the most likes and shares. Well the most likes anyway, I don't think we've has any shares yet on any of our ads. A fact we are ashamed to write about but we know that this far down even in a popular article will have readership figures ias low as low hanging limbo dancer.
So we're interested to see how this one is received.
This is just unashamed blatant attention grabbing. How many Bristol fans can we reap in? Will Messi fans be curious and concerned that Messi could be leaving them to rebase himself in the west country?
Yes you and I can guess the answer, but we might be pleasantly surprised.
Ok, if you got this far then you're a legend. Drop us an email simply, or a facebook/twitter message so we can thank you!